Kind Regards Studio is a boutique strategy studio with its own in-house brand.

I've had a decade-long internet-native career in content and brand. First, as a blogger with an 100,000-strong audience in the early 2000's, before the 'creator economy' took hold. Then as an in-house brand marketer for startups and venture funds. Now, as a founder-strategist for my own company and others.

Over time, my work has moved from the fast-external to the slower-internal. From influencer to writer, marketer to strategist, social to newsletters and led me to a question that agitates me in work (but also, in life).

How can we feel more alive?
And what (small) role can brands play in supporting this?

I've seen firsthand how the quick-and-constant — snackable content, always-on calendars, pay-to-play marketing — burns teams out, flattens narratives and eventually bore audiences (they aren't coming back, are they?).

What nourishes instead is depth: interesting ideas, distributed intentionally across the customer lifecycle, and allow the real value of a product/service to resonate.